Husband. Father.
Entrepreneur.
Author.
A UGA honors graduate, serial entrepreneur, podcast host, and author living out a passionate pursuit of purpose in faith, family, and business.
Standing on the Shoulders of Giants
I am blessed to come from a line of strong men of faith. I seek to carry on that tradition by living a life on mission. My mission? A passionate pursuit of purpose. My businesses are an avenue for ministry, relationally and financially. The opportunities I am stewarding are for the good of others and the glory of God.
The greatest decision outside of my relationship with Jesus Christ was marrying my high school sweetheart, Hannah. We have four amazing boys: Walker, Noah, Abel, and Warren, and a Goldendoodle named Fallon. You will most likely find us camping, building a fort, fishing, or playing a board game together as a family.
A Life That Reoriented Everything
In 2019, my second son, Noah Clifton Efird, was diagnosed in utero with Trisomy 13. We chose to carry him to term. Noah lived for 57.5 hours. His life helped reorient the calling on my life to help others find their purpose.
I am passionate about seeing others create value in their life and for their family and community. Noah’s story became the foundation of the Even Though, We Will Foundation and my first book.
I wish every pastor, every NICU nurse, and every grieving parent had a copy of this book within arm’s reach.
Clay Scroggins, Bestselling Author
Building Things That Last
Scaling companies, building teams, and creating systems that generate generational impact. Business is ministry, and ministry is business.
The Lighting Pros
Scaled to 7 figures in annual revenue and franchised the original model. Multiple locations across Georgia, expanding nationally. Recognized as the 10th fastest-growing UGA alumni-led company on the Bulldog 100.
Pillars of Purpose Podcast
Created to share the journey in faith, family, and business. Within 5 months it entered the top 15% of all podcasts globally, with thousands of unique listeners across 16 countries. Three shows. One mission.
Coaching
A cohort of small business owners mentored and challenged to greater success. Helping teams find long-term career paths while helping owners create generational impact through business. Limited spots available.
Three Shows. One Mission.
Belief Builders
Conversations about faith, theology, and what it looks like to trust God when it costs you something.
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The Family Table
Honest conversations about marriage, parenting, and building a home that reflects what matters most.
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Market Mavericks
Tactical conversations with entrepreneurs and business leaders about building something that lasts.
Listen NowReady to Take the Next Step?
Whether it’s the book, the podcast, a speaking engagement, or coaching, there’s a place for you in this community.