Helping entrepreneurs, parents, and people of faith step into and thrive within their God-given calling. Through the podcast, the book, speaking, and coaching.
Finding Rest in the Waves of Child Loss and the Practical Arks that Carry Us Through
In 2019, Matthew and Hannah Efird received a terminal prenatal diagnosis for their son, Noah Clifton. They chose to carry him to term. Noah lived for 57.5 hours. This is the unfiltered story of what happened next, and the practical tools that carried them through.
I wish every pastor, every NICU nurse, and every grieving parent had a copy of this book within arm's reach. Clay Scroggins, Bestselling Author
Matthew Efird is a UGA honors graduate, serial entrepreneur, and the founder of the Even Though, We Will Foundation. He scaled multiple businesses past seven figures, was named one of the 100 fastest-growing UGA-alumni-led companies, and created the Pillars of Purpose Podcast to share his journey in faith, family, and business.
The greatest decision outside of his relationship with Jesus Christ was marrying his high school sweetheart, Hannah. They have four sons: Walker, Noah, Abel, and Warren.
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Conversations about faith, theology, and what it looks like to trust God when it costs you something.
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Honest conversations about marriage, parenting, and building a home that reflects what matters most.
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Tactical conversations with entrepreneurs and business leaders about building something that lasts.
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Matthew connects best with entrepreneurs, parents, and people of faith. He speaks from lived experience, not a lecture hall, and every room leaves challenged to grow through their circumstances, not be defined by them.
Matthew Efird is not writing from a distance. He is writing from the middle of it. And what he has built inside these pages is something rare: a book that is genuinely FOR the person who is hurting.
I was there for Noah's story. I watched Matthew and Hannah navigate those 57.5 hours with a grace and a faith that I have never forgotten. What Matthew has written is not theory. It is lived truth.
Matthew and his family have not wasted their suffering. They have let God spend it for the glory of His kingdom, and we are all better for it. Every pastor and disciple-maker needs this resource.
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