Most companies have core values—but very few actually live them.
In this episode of Pillars of Purpose, Matthew Efird sits down with entrepreneur and Booster founder Chris Carneal to discuss how leaders can build organizations rooted in lasting virtues instead of empty slogans.
Chris shares the story behind his new book, The Virtue-Driven Business, why company culture takes years—not weeks—to build, and how faith, leadership, and everyday work are deeply connected.
Whether you’re a business owner, team leader, entrepreneur, or someone who simply wants to lead with greater purpose, this conversation offers practical wisdom for creating a workplace where people and purpose thrive together.
In this episode, you’ll learn:
-Why most company values never shape culture
-The difference between values and virtues
-How to build a healthy organizational culture
-Practical ways to reinforce culture every day
-Why work is more than just earning a paycheck
-How faith can influence leadership without being forced
-The story behind Chris Carneal’s new book, The Virtue-Driven Business
If you’re passionate about leadership, business, faith, and creating lasting impact, this episode is for you.
👍 Like, subscribe, and share this episode with another leader who wants to build a business that truly matters.
Resources Mentioned:
🌐 Chris Carneal: ChrisCarneal.com
📖 The Virtue-Driven Business: Available on Amazon
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You can subscribe to the podcast at https://matthewefird.com.
Check out Matthew’s Book “Even Though, We Will” : https://a.co/d/0aRocHpq
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