Market Mavericks

Conversations with business innovators, disruptors, and entrepreneurs who are redefining industries and paving the way for the future.

Hosted ByMatthew Efird

Welcome to Market Mavericks. I’m Matthew Efird, join me as I speak with leaders who are redefining industries in every corner of the market. From startups to established

businesses, we’ll uncover the strategies, challenges, and insights that drive success. Get ready to be inspired by the mavericks who are shaping the future of business.


All Episodes

#59 Tim Fulton – Mastermind Your Success

Tim Fulton discusses his experience as an executive coach and Vistage chair, exploring insights on business growth and leadership. Key Takeaways – Tim Fulton has 20+ years of experience...

#29 Matthew McReynolds – Building Stronger Franchises

Matthew McReynolds discusses his entrepreneurial journey and insights on franchising. Key Takeaways   – Matthew has extensive experience as a franchisee (Mosquito Joe) and recently transitioned to franchise development   –...

#55 Paul Zanardo – Kingdom First, Success Follows

Paul Zanardo, CEO of Zenardo Designs, discusses his business journey, faith, and marketing advice for entrepreneurs.Key Takeaways – Paul’s business, Zenardo Designs, offers digital branding services including website design,...

#53 Len Ward – AI vs the Future of Marketing

Len Ward discusses the impact of AI on marketing and business operations, focusing on practical applications for small businesses. Key Takeaways – AI is shifting marketing from search-and-retrieval to...

#51 Amy Kluesner – Big Deals & Bigger Lessons

Attorney Amy Kluesner discusses business exit strategies and legal considerations for small business owners.Key Takeaways – Exit planning should start early, with clear goals and end vision in mind...

#49 Scott Deming – Building Culture, Creating Impact

Scott Deming discusses his business experiences and insights for entrepreneurs. Key Takeaways – Scott transitioned from owning an advertising agency to becoming a full-time speaker/trainer after realizing the importance...

#47 Bill Black – Scaling Success: Playbook for Growth

Bill Black discusses his marketing experience and insights on scaling businesses. Key Takeaways – Core values are crucial for brand identity and attracting franchisees (integrity, love, humility, courage) –...

#45 Victor Antonio – Sales Secrets for Success

Victor Antonio, a world-renowned sales expert and speaker, discusses sales strategies and advice for small business owners. Key Takeaways – Successful transition from corporate to entrepreneurship requires persistence, adaptability,...

#43 Heather Rogers – Scaling and Simplifying

Heather Rogers, owner of Simply Organized, discusses how she has grown her business. Key Takeaways – Heather transitioned from medical sales to professional organizing, starting Simply Organized 14 years...