Jay Maurice, CEO of Lessons In Your Home, discusses his business experiences and successes.

Key Takeaways

– Lessons In Your Home provides in-home music lessons across 9 major metro areas, with plans to expand to 30 cities
– Jay emphasizes creating a family-like culture, prioritizing teachers and regional directors over “customers”
– Key business lessons: invest early in technology, formalize partnerships, delegate responsibilities, and “go for it” without overthinking

Topics

Lessons In Your Home Business Model

– Provides in-home music lessons across 9 major metro areas
– Uses “owner-manager” model with regional directors overseeing 50-100 teachers each
– Shifted from solo entrepreneur to scalable business model over several years
– Emphasizes creating long-term relationships with families, not just transactional “customers”

Business Evolution and Lessons Learned

– Started as a side hustle teaching piano, grew organically through word-of-mouth
– Key inflection point: custom-built software to streamline operations (estimated $50k initial investment)
– Regrets: Not investing in technology sooner, letting valuable team members go due to cost concerns
– Advice: “Go for it” without overthinking, make decisions and improve as you go

Culture and Leadership Philosophy

– Focuses on mentoring regional directors to create a ripple effect through the organization
– Prioritizes teachers and staff over customers, believing this leads to better family experiences
– Shifted vocabulary from “customers” to “families” to reinforce relationship-focused culture
– Emphasizes allowing team members to solve problems and learn from mistakes

Personal Growth and Learning

– Recommends “Rich Dad Poor Dad” as essential reading for entrepreneurs
– Participates in mastermind groups and constantly seeks learning opportunities
– Committed to helping music teachers realize their value and impact