Jake Kauffman discusses his background, coaching approach, and insights on personal development for business leaders.

Key Takeaways

– Jake coaches CEOs/executives to rewire their subconscious mind for greater success, focusing on root causes rather than symptoms
– Personal transformation requires increasing awareness, accepting past experiences, and taking new actions to create “disconfirming experiences”
– Community and ongoing reinforcement of basics are crucial for sustaining personal growth and behavior changes

Topics

Jake’s Background and Business

– Runs coaching/consulting practice for 7+ years, working with CEOs/executives
– Previously co-founded healthcare tech SaaS company, grew to $4M ARR in 18 months
– Personal growth journey in late 20s led to insights on addressing root causes of behavior patterns

Subconscious Mind and Behavior Patterns

– 90-95% of behaviors dictated by unconscious mind (beliefs/identity formed in early childhood)
– People rarely change without compelling reason (great love or great suffering)
– Ego resists change to maintain status quo; pain often necessary for transformation

Coaching Approach

– Audit beliefs to increase awareness of root causes
– Create acceptance of past experiences
– Take new actions to generate “disconfirming experiences” that shift identity
– Leverage community (masterminds, retreats) to reinforce changes

Enneagram and Personality Types

– Used as tool to identify core motivations/fixations (e.g. Type 8’s need for control)
– Goal is to manage, not eliminate, core tendencies over time

Jake’s Book: “Let Love In”

– Based on personal journey overcoming childhood trauma
– Focuses on importance of continuous personal development
– Available on Amazon