Discuss Jake Kauffman’s background, coaching approach, and insights on personal development for business leaders.

Key Takeaways

– Jake coaches CEOs/executives to rewire their subconscious mind for greater success, focusing on root causes rather than symptoms

– Personal transformation requires increasing awareness, accepting past experiences, and taking new actions to create “disconfirming experiences”

– Community and ongoing reinforcement of basics are crucial for sustaining personal growth and behavior changes

Topics

Jake’s Background and Business

– Runs coaching/consulting practice for 7+ years, working with CEOs/executives

– Previously co-founded healthcare tech SaaS company, grew to $4M ARR in 18 months

– Personal growth journey in late 20s led to insights on addressing root causes of behavior patterns

Subconscious Mind and Behavior Patterns

– 90-95% of behaviors dictated by unconscious mind (beliefs/identity formed in early childhood)

– People rarely change without compelling reason (great love or great suffering)

– Ego resists change to maintain status quo; pain often necessary for transformation

Coaching Approach

– Audit beliefs to increase awareness of root causes

– Create acceptance of past experiences

– Take new actions to generate “disconfirming experiences” that shift identity

– Leverage community (masterminds, retreats) to reinforce changes

Enneagram and Personality Types

– Used as tool to identify core motivations/fixations (e.g. Type 8’s need for control)

– Goal is to manage, not eliminate, core tendencies over time

Jake’s Book: “Let Love In”

– Based on personal journey overcoming childhood trauma

– Focuses on importance of continuous personal development

– Available on Amazon