Paul Zanardo, CEO of Zenardo Designs, discusses his business journey, faith, and marketing advice for entrepreneurs.Key Takeaways – Paul’s business, Zenardo Designs, offers digital branding services including website design, social media, SEO, and graphic design – Paul emphasizes the importance of putting God first, then family, then business for success and balance – Networking, especially through local chambers of commerce, has been crucial for business growth – Paul advises entrepreneurs to focus on organic, relational-driven marketing rather than paid adsTopicsPaul’s Business Background and Spiritual Journey – Started Zenardo Designs 10 years ago after a background in sales and marketing – Experienced personal struggles including depression, anxiety, and addiction before returning to his faith – Credits his parents for raising him with a Christian foundation, allowing him to “return home” spiritually – Recently began sharing his testimony more openly, speaking at recovery foundationsMarketing Strategies and Business Growth – Focuses on organic, relational-driven marketing instead of paid ads – Recommends consistently posting on 2-3 social media platforms that fit the business – Engages with audience on their own posts and other businesses’ content – Grew from a $30 gig designing a cat’s Christmas card to $30,000+ website projects – Emphasizes the importance of networking, particularly through chambers of commerceFaith in Business – Puts God first in everything, including praying with team before client meetings – Seeks to serve clients through God’s wisdom and guidance – Believes in the order of priorities: God first, then family, then businessAdvice for Entrepreneurs – Research market needs and talk to industry veterans before starting – Be prepared for a long-term investment; overnight success stories are rare – Niche down and know your target market instead of trying to serve everyone – Surround yourself with successful, ethically-minded people – Consider value-based pricing and offering good-better-best scenarios to clientsYou can subscribe to the podcast at https://matthewefird.com.Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.comWould you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.comInterested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com