Category: Podcast

  • #113 Holly Andrews – When Life Feels Overwhelming, Breathe and Begin Again

    Holly Andrews discusses managing family life, stress, and career transitions.

    Key Takeaways

    – Holly transitioned from a high-stress NSA career to health coaching, dramatically improving her family life and personal well-being

    – Stress management techniques like taking breaks, hydration, and intentional decompression time are crucial for both adults and children

    – Establishing family rhythms, especially for families with traveling spouses, can significantly improve household dynamics

    – Focusing on progress made rather than gaps to ideal goals is a powerful mindset shift for personal growth and parenting

    Topics

    Holly’s Background and Career Transition

    – Worked at NSA for 17 years, progressing from language analyst to executive in AI/ML operations

    – Transitioned to full-time health coaching 3 years ago, focusing on holistic health and high-stress situations

    – Family: Husband David (airline pilot), son Aaron (16), daughter Charlotte (13)

    Impact of High-Stress Career on Family Life

    – Physical health declined (reached 350 lbs)

    – Experienced depression and emotional instability

    – Parenting suffered due to lack of energy and increased anger

    – Marriage became focused solely on logistics, feeling like “roommates”

    – Spiritual life entered a “desert” period for about a decade

    Health Transformation Journey

    – Started with radical honesty about current situation

    – Focused on small, manageable steps (e.g., earlier bedtime, drinking more water)

    – Improved communication with spouse about needs and support

    – Resulted in better mental clarity, emotional stability, and family dynamics

    Current Family Dynamics and Routines

    – More intentional and peaceful mornings (e.g., making kids’ lunches, devotionals)

    – Established after-school decompression time for daughter (30 minutes)

    – Tailored homework approach based on daily experiences and needs

    – More organized meal planning and shared responsibilities

    Stress Management Techniques for Clients

    – Take breaks every 90 minutes (ultradian rhythm)

    – Intentionally spend time outdoors

    – Track and increase water intake

    – Customize techniques based on individual preferences and needs

    Managing Stress for Children

    – Allow decompression time after school

    – Listen to both verbal and body language to gauge needs

    – Adjust expectations and approach based on daily experiences

    – Celebrate progress rather than focusing on shortcomings

    Navigating Life with a Traveling Spouse

    – Give the traveling spouse a “down day” after returning from trips

    – Adjust expectations for the spouse’s contributions on return days

    – Establish clear communication about needs and responsibilities

    Family Traditions and Values

    – Prioritize travel experiences, both domestic and international

    – Use travel to mark milestones (e.g., 16th birthday trip to Italy)

    – Expose children to diverse cultures and perspectives

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

  • #112 Sam Taggart – From Door-to-Door To Millions

    Sam Taggart discusses scaling a business and building high-performing teams.

    Key Takeaways

    – Scaling Framework: Master sales → build systems (not just manage people) → create a “breakthrough-optimize” cycle → invest in personal growth to become worthy of the next level.

    – Systemize People Management: Replace managing individuals with managing a program. This creates a predictable, scalable structure and reduces dependence on any single person.

    – Owner’s Role: The owner is the primary bottleneck. To scale, they must get “in the trenches” to understand the customer and invest in personal development to become worthy of the company’s next size.

    Topics

    The Scaling Framework

    Sam’s framework for scaling a business is a four-step process:

    1. Master Sales: Sales is the foundational skill. An owner’s mindset toward sales directly impacts team performance.

    – Action: Get “in the trenches” with the sales team to understand customer needs and conversion challenges.

    – Example: A client, Dan Young (PC Live), took sales calls for 8 months to learn the process, which helped grow the business from a $1M/month loss to $13M in profit.

    2. Build Systems, Not Just Manage People: Replace managing individuals with managing a program.

    – Rationale: This creates a scalable structure that reduces dependence on any single person and enables predictable growth.

    – Key Systems:

    – Recruiting: A defined, qualified hiring process.

    – Training: A robust Standard Operating Procedure (SOP) system.

    3. Create a “Breakthrough-Optimize” Cycle: Alternate between growth and profit modes.

    – Growth Mode: Invest in R&D and innovation, accepting that some initiatives will fail (e.g., Sam’s $3M R&D investment).

    – Profit Mode: Optimize operations, cut non-performing initiatives, and focus on sales/marketing.

    4. Invest in Personal Growth: The owner is the primary bottleneck. To scale, they must become worthy of the company’s next size.

    – Action: Invest in coaching and personal development to avoid being the limiting factor.

    – Example: A client grew a roofing company from $20M to $250M by investing $2-3M in personal development over 5 years.

    Systemizing Training: The 3-Step Process

    A robust training system follows a 3-step process:

    1. Communicate: Educate employees via videos and written SOPs.

    2. Feedback: Verify understanding by having employees demonstrate the skill.

    – Methods: Role-playing, AI-powered practice bots, or real-world application.

    3. Repetition: Reinforce core principles consistently.

    – Rationale: Employees need to hear key messages multiple times and in various formats to internalize them.

    New Business Opportunity: The Lighting Pros

    – Matthew’s company, The Lighting Pros, is a franchise with 5 locations and 2-3 reps each.

    – Sam pitched two white-label solutions to help scale the franchise:

    1. Lighting CRM/Proposal Tool: A bidding and commission calculator built by D2Dexperts’ tech lead, Austin.

    2. “Lighting University” Training Platform: A comprehensive LMS to replace The Lighting Pros’ current Google Drive-based system.

    – Features:

    – White-labeled with The Lighting Pros’ branding.

    – Includes a full lighting sales curriculum.

    – D2Dexperts films custom videos for the franchise’s specific products and processes.

    – An AI bot answers questions by pulling information from the training content.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

  • #111 Preston Zeller – Faith, Tech, and Purpose: Using AI for God’s Glory

    Preston Zeller discusses faith, career, and entrepreneurship, as well as his new app, Psalmlog.

    Key Takeaways

    – Preston’s faith journey led him from prodigal son to committed Christian, shaping his approach to work and life

    – He views workplaces as ministry opportunities, using discernment to share faith appropriately

    – Preston developed Psalm Log, an AI-powered app for spiritual growth tracking and journaling

    – He advocates for Christians to engage with new technologies like AI as tools for kingdom impact

    Topics

    Preston’s Faith Journey

    – Grew up around church but lacked intellectual understanding

    – Had “prodigal son” phase in college with partying

    – Pivotal moment at 22 when God said He’d let Preston keep running if he chose

    – Attended Calvary Chapel conference at 23, fully committed life to Christ

    – Compelled to share faith with friends after conversion

    Faith in the Workplace

    – Early job exposed Preston to New Age spirituality, strengthening his Christian convictions

    – Prayed for coworker who decided against abortion, naming child Faith

    – Views each job as placed there by God for a purpose

    – Navigated sharing faith in tech company during politically charged times (e.g. 2016 election)

    – Shifted focus to mentoring younger colleagues on faith and life in recent years

    Entrepreneurship and Psalm Log

    – Developed Psalm Log app for tracking spiritual growth through voice journaling

    – Uses AI to provide insights on journal entries and scripture readings

    – Aims to help users build habits around spiritual reflection

    – Available on Apple and Android app stores

    Perspective on AI and Technology

    – Views AI as a tool, analogous to firearms – not inherently good or evil

    – Cautions against manipulated videos showing AI as demonic

    – Encourages Christians to engage with new tech to have kingdom impact

    – Sees opportunity for Christian tech leaders to fund ministry/missions

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

    Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

  • #110 Pam Rivet – Beauty From Brokenness

    Pam Rivet discusses how Jesus radically transformed her life and the origin of MBS.

    Key Takeaways

    – Pam Rivet co-founded MBS (The Woman Beyond the Cape), a faith-based women’s athleisure brand, after experiencing a spiritual awakening and divine visions

    – She overcame struggles with alcohol addiction and found peace through surrendering her life to Christ

    – Pam’s business and speaking career aim to help prevent burnout/anxiety by encouraging women to find their worth in God rather than worldly accomplishments

    Topics

    Pam’s Background and Business Origin

    – Co-owner/founder of MBS (The Woman Beyond the Cape) and keynote speaker

    – MBS is a faith-based women’s athleisure brand with scripture-tied affirmations

    – Business idea came from divine visions after praying about feeling a need for “something more”

    – Partnered with former acquaintance Mandy, who had similar spiritual experiences

    Pam’s Spiritual Journey

    – Raised with a religious background but lacked a personal relationship with God

    – Experienced a rock bottom moment driving intoxicated with children

    – Began personal development, slowly reduced drinking

    – Had a transformative spiritual experience at a women’s worship conference

    – Fully surrendered life to Christ, leading to radical lifestyle changes

    Impact on Family Life

    – Initial challenges with husband due to drastic lifestyle changes

    – Gradual positive changes in family dynamics (e.g., reading the Bible together, attending church)

    – Learned to trust God’s timing for family members’ spiritual growth rather than trying to control

    Business Mission and Personal Growth

    – MBS aims to prevent burnout/anxiety by reminding women of their God-given worth

    – Affirmations on clothing tied to scripture to encourage daily spiritual focus

    – Pam’s personal growth allows her to face current challenges with peace and trust in God

    Advice and Reflection

    – Key advice: Trust God, even when you don’t understand the circumstances

    – Emphasizes the importance of surrendering control and allowing God to work in loved ones’ lives

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

    Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

  • #109 Debora Coty – When Faith Turns Pain Into Purpose

    Author Debora Coty shares about her life, faith journey, and new devotional book “Bless Your Heart”

    Key Takeaways

      – Debora Coty is an author of 45+ books, including the “Too Blessed to Be Stressed” series which sold over 2 million copies

      – She emphasizes the importance of being vulnerable and transparent about life’s struggles in her writing

      – Her new 365-day devotional “Bless Your Heart” reflects a more mature faith perspective after recent losses and challenges

      – Coty encourages constantly seeking God’s face and maintaining an attitude of openness to hearing the Holy Spirit

    Topics

    Debora’s Background and Family

      – Married nearly 50 years, has 2 grown children and 5 grandchildren

      – Experienced 6 miscarriages and subsequent depression in her 20s-30s

      – Emphasizes the importance of including grandparents in grandchildren’s lives, especially spiritually

      – Uses creative methods like scripture songs to Biblical truths to grandkids

    Writing Career

      – Started writing at age 45 after praying for direction

      – First book inspired by stories from a hand therapy patient

      – “Too Blessed to Be Stressed” series became unexpectedly successful

      – Latest book “Bless Your Heart” reflects a more mature faith after recent losses

    Faith Journey

      – Went through periods of depression and feeling distant from God after miscarriages

      – Practiced “reluctant obedience” by continuing spiritual habits even when struggling

      – Emphasizes God’s faithfulness through different seasons of life

      – Encourages seeking God’s face consistently, being open to hearing the Holy Spirit

    Perspective on Suffering

      – Views challenges as opportunities to grow closer to God

      – Shares the story of her granddaughter getting adopted, fulfilled earlier dreams/visions

      – Emphasizes God’s timing and plans may look different than expected

      – Encourages maintaining faith and seeking God even in difficult waiting periods

    Next Steps

      – Listeners can find “Bless Your Heart” devotional on Amazon, ChristianBooks.com, Barnes & Noble

      – Visit deboracoty.com to join her “Blessed Friends Forever” community

      – Debora’s column is available in The Christian Voice magazine (print and online)

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

    Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

  • #108 Drew Larison – The 5 Doors to Marketing Success

    Drew Larison of Five Door Media discusses marketing strategies for small businesses, particularly in the cleaning industry.

    Key Takeaways

    – Five Door Media specializes in marketing for cleaning companies, focusing on a niche for better results

    – The “Five Door Method” helps diagnose and optimize paid ad campaigns through platform, creative, targeting, post-ad engagement, and sales

    – Video content is crucial in 2025, with 82% of internet content being video-based

    – Speed-to-lead is critical: 78% of sales go to businesses that respond within 5 minutes

    Topics

    Niching Down in Business

    – Drew’s agency narrowed focus from general to home services, then specifically to cleaning companies

    – Specialization led to becoming one of the fastest-growing cleaning marketing agencies in 6-8 months

    – Niching down improved staff expertise, client satisfaction, and overall business performance

    The Five Door Method for Marketing

    1. Platform: Choosing the right advertising platform (e.g., Google, Facebook)

    2. Creative: Developing engaging, authentic content that stops users from scrolling

    3. Targeting: Reaching the right audience with proper demographics and location

    4. Post-ad Engagement: Optimizing landing pages and forms for easy conversion

    5. Sales: Ensuring a robust sales process to close leads effectively

    Video Marketing Importance

    – 82% of all internet content consumed is video

    – Less polished, authentic videos often perform better than highly produced content

    – Recommend adding videos to landing pages for better engagement and conversion

    Sales Process Optimization

    – Speed-to-lead is crucial: aim to respond to leads within 5 minutes

    – 78% of sales go to businesses that respond first to inquiries

    – Consider using VAs or AI automation for after-hours lead management

    Next Steps

    – Evaluate current marketing strategies using the Five Door Method

    – Implement video content in marketing efforts, especially on landing pages

    – Assess and improve sales processes before investing heavily in marketing

    – Consider using virtual assistants or AI automation for faster lead response

    – Connect with Drew Larison via five-doormedia.com or social media for further assistance

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

    Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

  • #107 Janelle Martin – Hope, Healing and Second Chances

    Dr. Janelle Martin discusses her experience with her daughter’s addiction and recovery, and her book “Losing Her, Finding Us”.

    Key Takeaways

    – Dr. Martin’s daughter struggled with drug addiction as a teenager, leading to a crisis point and intensive treatment

    – The recovery process transformed both their lives, rebuilding their relationship and inspiring Dr. Martin’s career change

    – Dr. Martin emphasizes the importance of parent education, support groups, and professional help in navigating addiction

    – Their book offers a unique dual perspective on addiction’s impact on families and the journey to recovery

    Topics

    Discovering the Addiction

    – Dr. Martin was initially unaware of her daughter’s drug use

    – Informed by daughter’s acquaintance via Facebook message with photo evidence

    – Initial anger and heartbreak, followed by attempts to address the issue without specialized help

    Crisis and Treatment

    – Daughter sent to live with father in Arizona, leading to rapid escalation of issues

    – Crisis point reached within 3 months, involving physical altercation and police

    – Found specialized teen treatment program in Arizona

    – Daughter underwent 6 weeks inpatient, 8 weeks intensive outpatient, 6 months aftercare

    Recovery Process and Impact

    – Dr. Martin attended weekly parent meetings, joined 12-step program

    – Recovery process rebuilt relationship with daughter through vulnerability and shared experiences

    – Daughter now 6.5 years sober, working with Dr. Martin in mental health practice

    – Experience led to Dr. Martin’s career change and advanced education in mental health field

    Book: “Losing Her, Finding Us”

    – Offers dual perspective from both mother and daughter

    – Fills gap in addiction literature by providing both parent and child viewpoints

    – Available on Amazon, Goodreads, Barnes & Noble online

    Advice for Parents

    – Educate yourself on available resources and counseling options

    – Consider preemptively finding a counselor for your child

    – Participate in support groups like Al-Anon or Celebrate Recovery

    – Understand that addiction often stems from underlying pain, not parental fault

    Next Steps

    – Readers encouraged to purchase and review the book on Amazon

    – Those seeking support can contact Dr. Martin via social media or her websites

    – Dr. Martin open to connecting with parents needing advice or counseling

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

    Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

  • #106 Tim Elmore – Epic Communication & Next-Gen Leadership

    Dr. Tim Elmore is founder of Growing Leaders (GrowingLeaders.com), an Atlanta‐based non‐profit organization created to develop emerging leaders. Since founding Growing Leaders in 2003, Elmore has spoken to over 500,000 leaders in businesses, universities, athletic teams and non-profit organizations, including The Home Depot, Coca-Cola Bottling Company Consolidated, American Eagle and Chick-fil-A as well as well the San Francisco Giants, Tampa Bay Buccaneers, Buffalo Bills, the Ohio State University, Stanford University and University of Alabama athletics.

    His work grew out of twenty years of serving alongside Dr. John C. Maxwell, where he focused on leadership for the emerging generations. Elmore has appeared in The Wall Street Journal, the Washington Post, USA Today, Psychology Today, and he’s been featured on CNN’s Headline News, Fox Business, Newsmax TV and Fox and Friends to talk about leading multiple generations in the marketplace. Tim was listed in the top 100 leadership speakers in America by Inc. Magazine and gave a TEDx Talk in 2020 about the inverse relationship between technology and emotional intelligence. He has written more than 35 books, including the best-selling Habitudes: Images That Form Leadership Habits and Attitudes. His book, A New Kind of Diversity: Making the Different Generations on Your Team a Competitive Advantage, was released in the fall of 2022. His latest book, The Future Begins with Z: Nine Strategies to Lead Generation Z As They Upset the Workplace, releases fall of 2025. Tim and his wife, Pam, have two adult children. He and Pam live outside of Atlanta. You can find his work at: TimElmore.com

    Key Takeaways

    – Gen Z requires a different leadership approach: more listening, coaching, and reverse mentoring

    – EPIC communication (Experiential, Participatory, Image-rich, Connected) resonates better with Gen Z

    – Developing soft skills/EQ is crucial for Gen Z’s success and differentiation in the AI-driven workplace

    – Leaders should be “velvet-covered bricks”: supportive yet maintaining high standards

    Topics

    Gen Z Leadership Challenges

    – 3 in 4 managers say Gen Z is the toughest generation to manage

    – 30% of managers report firing Gen Z employees within the first week

    – Gen Z often misperceived as unmotivated, but may have complex personal situations

    – Gen Z struggles with soft skills due to extensive screen time during formative years

    PERKS Interview/Onboarding Strategy

    – Preferences: Discuss job preferences to potentially accommodate

    – Expectations: Align expectations to avoid future conflicts

    – Requirements: Clarify non-negotiables for both employer and employee

    – Keys to their heart: Understand personal motivations and interests

    – Salary: Discuss compensation clearly

    EPIC Communication Style

    – Experiential: Create environments that spark discussion

    – Participatory: Involve Gen Z in decision-making for buy-in

    – Image-rich: Use visuals to engage and convey complex ideas

    – Connected: Foster connections between team members and leaders

    Developing Soft Skills in Gen Z

    – Frame EQ development as a competitive advantage against AI

    – Teach nuanced social awareness (e.g., reading cultural cues)

    – Recommend resources like “The Eight Paradoxes of Great Leadership”

    “Velvet Brick” Leadership

    – Velvet: Understanding, accepting, supportive

    – Brick: Maintaining high standards, not lowering the bar

    – Balance responsiveness with demanding excellence

    Optimistic Outlook on Gen Z

    – View Gen Z challenges as “sandpaper” improving leadership skills

    – Historical example: NASA’s moon landing led by young professionals (avg. age 27)

    – Opportunity for seasoned leaders to mentor while trusting Gen Z with responsibility

    You can subscribe to the podcast at https://matthewefird.com.

  • #105 Dr. Dave Jones – Faith in the Valleys, Strength in Fatherhood

    Dr. Dave Jones discusses faith, sports psychology, and entrepreneurship.

    Key Takeaways

    – Parents should focus on making sports fun for kids under 15, avoiding pressure and prioritizing enjoyment

    – Dr. Dave emphasizes the importance of leading by example in faith and business

    – Psychology plays a crucial role in marketing, sports performance, and personal growth

    – Dr. Dave’s latest book “On Thin Ice” explores faith journey through a hockey-themed narrative

    Topics

    Dr. Dave’s Background and Business

    – Founder of M is Good, a Christian advertising agency (24 years old, one of the largest)

    – Transitioned from pro hockey career to marketing and psychology

    – Holds a doctorate in sport and performance psychology (13-year journey)

    – Works with 10-15 hockey players from NHL down during seasons

    Parenting Advice for Youth Sports

    – Key advice: “Just have fun with them” for kids 15 and under

    – Avoid instructing/yelling; preserve trust and don’t let sport become a wedge

    – Use language like “I love watching you play” instead of performance-based praise

    – At 16+, parents become ambassadors, providing resources as needed

    Faith in Business and Personal Growth

    – Lead by example in faith journey; behavior speaks louder than words

    – Create a culture/opportunity to bring people alongside in faith

    – Recognize “FLAP”: Fear, Lust, Anger, Pride as common struggles

    – Implement guardrails (e.g., never alone with opposite gender) to maintain integrity

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

    Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

  • #104 Hannah Efird – Grace in the Hardest Moment: Noah’s Story

    Part 2 of 2. Matthew and Hannah share the story of the son Noah, who passed away on March 9, 2020. Their conversation is raw and heartfelt around how their son transformed their lives. Their prayer is that this conversation is encouraging, challenging, and inspiring.

    They also briefly discuss the recent assassination of Charlie Kirk and how they engage with their faith amongst evil.

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

    Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ