Category: Podcast

  • #96 Randy Hain – Lead Where It Matters Most

    Randy Hain discusses his new book “Practical Virtue” and his experiences as an executive coach and author.

    Key Takeaways

    – Randy Hain’s new book “Practical Virtue” is aimed at Gen Z and early career professionals, focusing on developing leadership virtues

    – As an executive coach, Randy emphasizes helping individual leaders thrive rather than focusing broadly on company culture

    – Randy recommends a symbiotic approach to business, where all activities support each other, creating synergy and momentum

    – Randy prioritizes faith, family, health, and relationships above work, which he believes contributes to his business success

    Topics

    Randy’s Background and Business

    – Spent 25 years in corporate America before transitioning to executive coaching and leadership consulting 13-14 years ago

    – Founded Serviam Partners to focus on executive coaching for senior leaders in Fortune 10,000 companies

    – Also co-owns Leadership Foundry and has authored 12 books

    Transition to Business Ownership

    – Spent 12 months planning and preparing before launching Serviam Partners

    – Interviewed successful coaches to gather best practices and develop his business model

    – Secured potential clients by discussing his offering with 10 clients/friends before launching

    Executive Coaching Approach

    – Focuses on helping individual leaders become the best versions of themselves

    – Aims to identify and overcome obstacles to success, manage stress, and improve leadership skills

    – Typically hired by companies to work with their leaders, rather than individuals hiring directly

    New Book: “Practical Virtue”

    – 12th book, focused on Gen Z and early career professionals (21 to early 30s)

    – Covers 64 virtues in alphabetical order, with short, practical chapters

    – Designed to be used with a mentor for maximum impact

    Business Philosophy and Commitments

    – Prioritizes faith, family, health, relationships, and then work (in that order)

    – Aims to give away as many books as he sells (1000 copies of “Practical Virtue” in 2023)

    – Donates 25% of business profits to causes he and his wife care about

    Advice for Business Owners

    – Embrace a symbiotic approach where all business activities support each other

    – Focus on creating synergy between different aspects of your work

    – Be willing to let go of activities that don’t align with your priorities

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

    Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

  • #95 The Family Table – Matthew Efird

    Matthew Efird introduces The Family Table podcast, which focuses on family values and experiences. He shares personal details about his family, including their traditions and the format of the podcast. He also discusses the core values and parenting strategies within his family, emphasizing the importance of respect, helping each other, responsibility, and independence.

    Additionally, he details the strategies for maintaining strong relationships within the family, including regular date nights and intentional time investment in their children. The conversation also touched on the challenges of navigating the pull between personal and professional commitments, and the importance of delegating tasks to create space for meaningful investments in various aspects of life.

    Furthermore, Matthew delves into his method for navigating challenging discussions with his children, specifically focusing on addressing intense emotions such as anger. He stresses the value of repetition and practical guidance in these interactions, highlighting the impact of his approach on fostering meaningful and productive conversations with his children. Lastly, he reflects on the wisdom and traditions he hopes to pass down to future generations, focusing on the values of taking ownership of actions and fostering a genuine love for people within his family. The section concludes with a glimpse into the format of future conversations around the family table, where a diverse range of guests will be invited to share their wisdom.

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

    Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

  • #94 Clay Scroggins – Say Yes, Do the Work, Watch God Move

    Clay Scroggins provides insights on leadership, entrepreneurship, and navigating work/life priorities.

    Key Takeaways

    – Clay transitioned from full-time ministry to corporate speaking, following his passion and wife’s encouragement

    – Mentorship is crucial, but should be approached strategically with clear expectations and follow-through

    – Balancing work and family requires intentionality, setting boundaries, and adapting to different life seasons

    – Listening to trusted advisors and one’s spouse can provide invaluable guidance for career decisions

    Topics

    Clay’s Career Transition

    – Worked in full-time ministry for 20 years at North Point Ministries

    – Resigned in 2021 to pursue corporate speaking and occasional preaching

    – Transition motivated by professional restlessness and wife’s encouragement

    – Had 3-6 months of savings and support from previous employer during transition

    Entrepreneurship and Focus

    – Initially said yes to almost everything to build income and experience

    – After 2 years, became more selective and focused on ideal client profile

    – Target audience: Jesus-leaning business owners/leaders with 30-150 employees

    – Speaks on leadership topics, particularly from his book “How to Lead When You’re Not in Charge”

    Mentorship and Advisory Boards

    – Recommends seeking specific advice rather than open-ended mentorship

    – Suggests reverse mentoring from younger individuals for fresh perspectives

    – Matthew’s board of advisors meets quarterly to discuss faith, family, and finances

    – Emphasizes the mentee should do the heavy lifting in mentor relationships

    Work-Life Balance

    – Adapts travel and speaking schedule to family needs and life stages

    – Prioritizes regular date nights and quarterly getaways with spouse

    – Focuses on quality time with kids, understanding their interests

    – Struggles with integrating faith when often preaching on Sundays

    Career Advice

    – Listen to trusted friends who offer career guidance

    – Pay attention to spouse’s intuition about career decisions

    – Foster relationships with people who care and have wisdom to offer

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

    Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

  • #93 Gabrielle Mills – Built on Faith, Backed by God

    Gabrielle Mills discusses integrating faith and business.

    Key Takeaways

    – Gabrielle’s faith journey evolved from childhood Catholicism to a deeper personal relationship with Jesus

    – She integrates faith into her business (Sourced) through open discussions, charitable giving, and seeing God’s provision

    – As a parent, Gabrielle focuses on keeping faith present in the home while letting God work in her family’s hearts

    – Iron Forums played a key role in Gabrielle becoming more bold about her faith in business settings

    Topics

    Gabrielle’s Faith Journey

    – Raised Catholic but faith was tested as a teenager

    – Spent years finding her way back to a strong, intimate faith

    – Now has a deep personal relationship with Jesus

    Iron Forums Experience

    – Joined women’s group when it launched, referred by Brent Stromwall

    – Monthly meetings for Christian business leaders to discuss faith and work

    – Helped Gabrielle become more courageous about integrating faith and business

    Faith in the Workplace

    – Initially uncomfortable discussing faith openly in business settings

    – Gradually learned it was okay to integrate spirituality and business

    – Now sees business and spiritual walks as intertwined

    – Views the business as operating under God’s anointing and leadership

    Parenting and Faith

    – Feels weight of responsibility as primary spiritual leader for her family

    – Focuses on keeping prayer and God’s presence in the home

    – Talks about Jesus, reads Bible stories, prays with kids (ages 2 and 3)

    – Tries to model relationship with Christ while letting God work in family’s hearts

    Book Recommendation

    – “The Power of Right Believing” by Pastor Prince

    – Emphasizes asking God for big things and believing He will provide

    – Encourages showing up authentically in relationship with Jesus

    Sourced Business Overview

    – Back office services company based in Atlanta

    – Offers fractional accounting, marketing, HR and admin support

    – Also does full-time direct hire placements

    – Sees God’s provision in the business through unexpected income

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

    Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

  • #92 Leroy Hite – From Firewood to Fortune

    Leroy Hite discusses his entrepreneurial journey and experiences.

    Key Takeaways

    – Leroy built a luxury firewood company called Cutting Edge Firewood from scratch, growing it to 35 employees before a successful exit

    – He emphasized the importance of resilience, creativity, and embracing challenges in entrepreneurship

    – Faith played a significant role in Leroy’s journey, providing guidance and strength during difficult times

    – The business evolved from local deliveries to nationwide shipping, becoming a multi-faceted operation

    Topics

    Early Business Ventures

    – Started a firewood company in college that failed due to inexperience and overambition

    – Won a bid for Kroger’s southeast firewood supply without proper infrastructure

    – Learned valuable lessons about industry inefficiencies and customer experience

    Founding Cutting Edge Firewood

    – Launched in 2013 after being fired from a corporate job

    – Initially operated solo with support from his wife

    – Focused on creating a premium firewood experience, not just a commodity

    Business Growth and Innovation

    – Sold house in 2017 to invest in rebranding, warehouse, and first employees

    – Patented a delivery rack system, reducing delivery times from 2 hours to 15 minutes

    – Expanded into cooking wood and nationwide shipping

    – Revenue quadrupled from 2019 to 2020 during COVID-19 pandemic

    Marketing and Brand Awareness

    – Utilized yard signs across Metro Atlanta for widespread brand recognition

    – Invested in SEO to dominate online firewood searches

    – Developed creative solutions for shipping challenges, like sending apology boxes

    Business Structure and Exit

    – Grew to 35 employees with departments for customer service, logistics, delivery, and warehousing

    – Operated as “five businesses in one” – local delivery, same-day box delivery, nationwide shipping, bulk freight, and marketing/PR

    – Successfully exited the business in 2024 after 11 years of operation

    Post-Exit Activities

    – Currently doing limited consulting for B2C companies

    – Planning to launch a new outdoor product-focused business

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

    Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

  • #91 Kate Battistelli – Time Gives Perspective

    Author Kate Battistelli discusses her new book on empty nesting and her experiences as a mother and grandmother.

    Key Takeaways

    – Kate Battistelli, mother of Christian singer Francesca Battistelli, has written a new book called “The After Party of the Empty Nest: Mom is Not Your Only Name”

    – The book aims to help empty nesters find new purpose and meaning after their children leave home

    – Kate emphasizes the importance of planning ahead for the empty nest phase and continuing to pursue God’s calling in that new season of life

    – She advises parents to cultivate their children’s gifts without being overbearing or living vicariously through them

    Topics

    Kate’s Background and Family

    – Married for 42 years, one daughter (Francesca Battistelli)

    – 7 grandchildren (5 boys, 2 girls)

    – Former aspiring Broadway performer, now author and speaker

    – Homeschooled Francesca and helped nurture her musical talents

    Kate’s Journey as an Author

    – First book in 2012 stemmed from a homeschool co-op talk

    – Experienced writer’s block and anxiety for several years

    – Latest book “The After Party of the Empty Nest” focuses on helping women find purpose after children leave home

    – Currently working on updating previous book “The God Dare” and planning future books

    Advice for Empty Nesters

    – Start planning before children leave home

    – Volunteer to get out of yourself and serve others

    – Take advantage of newfound free time to pursue interests

    – Pray for guidance on God’s next purpose for your life

    – Remember your identity is not solely defined by being a mother

    Parenting Advice

    – Get outside confirmation of children’s gifts

    – Ensure children actually want to pursue activities, don’t force

    – Be cautious of living vicariously through children

    – Trust God’s guidance while supporting children’s development

    Grandparenting Insights

    – Requires patience, especially with active grandsons

    – Can have significant positive impact on grandchildren

    – Create special traditions and memories

    – Offer to watch grandkids to give parents a break

    Next Steps

    – Audience can text “afterparty” to 44144 for free book preview and extras

    – Kate’s books available on Amazon, Barnes & Noble, Goodreads

    – Follow Kate on social media and her website KateBattistelli.com

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

    Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

  • #90 AC Lockyer – Coachability Over Hustle

    AC Lockyer discusses his entrepreneurial journey and insights for business owners

    Key Takeaways

    – Success requires being coachable, moldable, and humble – recognizing you don’t know everything

    – Specialize and focus on one core business rather than diversifying too broadly

    – Leverage mentors and coaches, submitting to their guidance and accountability

    – Build relationships and get out of the house to grow your business, don’t just rely on digital automation

    Topics

    AC’s Entrepreneurial Background

    – Started with a $1000 truck and $400 pressure washer, grew to nearly $50 million enterprise

    – Built and sold multiple service businesses over the years

    – Currently runs SoftWash Systems, operating in 8 countries and 2 territories

    Keys to Scaling a Business

    – Move quickly from “entrepreneur” to “entrepreneur” mindset

    – Be willing to work 80+ hour weeks initially

    – Focus on building relationships, not just digital automation

    – Develop ability to lead yourself first, then others

    – Recognize the business won’t outgrow you – “bottlenecks are always at the top”

    Importance of Specialization

    – Don’t try to be all things to all people

    – Pick one core focus and become an expert

    – Specialists (e.g. toe doctors) make more than generalists

    – Avoid constant pivoting to new services/industries

    Leveraging Mentors and Coaches

    – Mentors: Successful people ahead of you who offer suggestions

    – Coaches: Provide accountability and direction you submit to

    – Be willing to pay for expertise of those who’ve “been there, done that”

    – Submit to guidance to avoid pitfalls they’ve experienced

    Advice to Younger Self

    – Slow down, take a deep breath

    – Don’t feel pressured to move as quickly

    – Grow at the pace of your team to avoid burnout

    Next Steps

    – Check out AC’s books on Amazon: “Five Keys to Pattern Success” and “The Wow Factor”

    – Visit softwashsystems.com for more info on the business

    – Look into finding mentors/coaches to accelerate growth

    – Focus on specialization and relationship-building to scale

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

    Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

  • #89 Joe Iannone – From Me to We: Leading with Love

    Joe Iannone discusses faith, business, and personal growth.

    Key Takeaways

    – Agape love in business: Prioritizing others’ success and well-being over self-interest

    – IQ, EI, and SI: Balancing intellectual, emotional, and spiritual intelligence for holistic success

    – Faith integration: Applying Christian principles daily, not just during religious services

    – Generational wisdom: Respecting parental guidance while allowing children autonomy in raising their own kids

    Topics

    Joe’s Faith Journey

    – Italian Catholic background, parents immigrated during WWII

    – College deepened faith, moving from ritual to personal application

    – Business world provided opportunities to live out faith principles

    Agape Love in Business

    – Unconditional love, willing good for others without self-interest

    – Example: Helping customers find solutions, even if not your product

    – Creates authenticity and trust in business relationships

    IQ, EI, and SI Framework

    – IQ: Technical competence and knowledge

    – EI: Emotional intelligence, performing well under pressure

    – SI: Spiritual intelligence, applying faith principles and genuine care

    – Ideal: Balancing all three for holistic success in business and life

    Faith in the Workplace

    – Not pushing religion, but demonstrating love and ethical behavior

    – Example: Howard Behar (former Starbucks exec) showing personal care through handwritten notes

    – Embracing challenges as opportunities for growth (amor fati concept)

    Parenting and Grandparenting

    – Teaching kids they’re gifts from God, emphasizing responsibility

    – Allowing adult children autonomy in raising their own kids

    – Modeling faith through actions, not just words

    Transferring Faith Across Generations

    – Prioritize relationship with God above all else

    – Apply biblical principles daily, not just during religious services

    – Educate next generation while respecting their journey

    Next Steps

    – Connect with Joe on LinkedIn for further discussion (link here: )

    – Reflect on applying agape love and spiritual intelligence in business contexts

    – Explore ways to integrate faith principles more deeply into daily life and work

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

    Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

  • #88 Ricky Kalmon – You Are Your Own Hypnotist

    Ricky Kalmon discusses leveraging mindset for business growth and personal development.

    Key Takeaways

    – Mindset is a critical “hard skill” for business success, not just a soft skill

    – Daily relaxation/breathing practice (10 min) can significantly improve focus and reduce stress

    – Rewriting internal “software” and vocabulary is key to overcoming limiting beliefs

    – Kalmon’s books/app provide 14-day mindset improvement plans for various audiences

    Topics

    Ricky Kalmon’s Background

    – 35+ year career as hypnotist, speaker, author focused on mindset

    – Created unique corporate comedy show with “hidden agenda” to teach mindset principles

    – Travels 100+ days/year speaking to groups of 50-5000 people

    – Released “Leverage Your Mindset” book in 2020, new golf-focused book in 2024

    Core Mindset Principles

    – We are our own most powerful “hypnotists” through self-talk

    – Need to be aware of unconscious thought patterns holding us back

    – Reframe “sales” as providing solutions to shift mentality

    – Daily relaxation/breathing practice critical for leaders

    Practical Mindset Exercises

    – Schedule 10 minutes daily to sit quietly and focus on breathing

    – Rewrite limiting belief “software” with more empowering self-talk

    – Use Kalmon’s mobile app for guided audio exercises

    – 14-day mindset improvement plan outlined in books

    Business Impact of Mindset Work

    – Reduces employee burnout and turnover

    – Improves focus, accountability, drive in teams

    – Shifts from “sales” mentality to solution-provider mindset

    – Becoming more common as critical business skill/investment

    Future of Mindset Training

    – Increasingly seen as essential pillar of business, not just trend

    – Kalmon planning 10 mindset books for different audiences in next 10 years

    – Growing recognition of mindset as “hard skill” vs soft skill

    Next Steps

    – Download Ricky Kalmon’s mobile app for free mindset exercises

    – Schedule daily 10-minute relaxation/breathing sessions

    – Consider reading Kalmon’s books for 14-day mindset improvement plan

    – Explore bringing Kalmon in to speak to business teams/events

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

    Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ

  • #87 Clay Garret – Purpose, Not Just Provision

    Clay Garrett with Campfire Gentleman, discusses how fathers and husbands focused on purposeful living.

    Key Takeaways

    – Campfire Gentleman is built around 5 core principles: family, purpose, growth, health, and simplicity

    – Clay started this venture after being laid off during the pandemic, which led him to reassess his priorities and seek more meaningful work

    – The newsletter aims to help men, particularly fathers and husbands, live with more purpose and be more present with their families

    – Clay emphasizes daily practices like reading and communication exercises to foster growth and stronger relationships

    Topics

    Clay’s Background and Family

    – Married for 15 years, together for 20

    – Has a 12-year-old son and 10-year-old daughter

    – Lives on a small farm in East Texas with horses, mules, and other animals

    – Previously worked in corporate marketing for over a decade

    Origin of Campfire Gentleman

    – Sparked by Clay’s layoff during the 2020 pandemic

    – Realized he had newfound time to reassess priorities and be more present with family

    – Concept crystallized in late 2022/early 2023 after a late-night brainstorming session

    – Driven by Clay’s desire for more meaningful work

    Core Principles of Campfire Gentleman

    1. Family: The cornerstone that gives importance to other aspects

    2. Purpose: Finding passion to show up better at home

    3. Health: Developing habits to improve overall well-being

    4. Growth: Continuous learning and self-improvement

    5. Simplicity: A filter to ensure efficiency in all areas

    Impact on Clay’s Personal Life

    – More flexibility in schedule, allowing for greater presence with family

    – Applying principles in his own life, e.g., working out with his son

    – Increased focus on communication with his wife, including daily “temperature checks”

    – Striving to be a role model for purposeful living for his children

    Recommended Resources

    – “The Five Love Languages” by Gary Chapman

    – “Seven Principles That Make a Marriage Work” by John Gottman

    – Full reading list of 25 books available on the Campfire Gentleman website

    Next Steps

    – Readers can sign up for the newsletter and access blog content at campfiregentleman.com

    – Clay can be contacted directly at [email protected] or through social media

    – Clay aims to connect with and positively impact as many men as possible through his platform

    – Personally, Clay plans to create more adventures and traditions with his family in the coming year

    You can subscribe to the podcast at https://matthewefird.com.

    Are you a seasonal business owner who’s struggling to make ends meet during the winter months? Do you hate losing great staff when the weather turns cold because you don’t have enough work to keep them employed year-round?

    You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Would you consider yourself a corporate refugee or portfolio investor looking to get into business ownership in the emerging market of outdoor lighting? Would you be interested in an award-winning system focused on permanent holiday lights, landscape lighting, and temporary Christmas lights? Did you know that you can do outdoor lighting all year long? You could be a perfect fit for a Lighting Pros Franchise location! Learn more about Lighting Pros Franchise here: https://lightingprosfranchise.com

    Interested in having Matthew speak at your upcoming Event? Go here: https://matthewefird.com

    Looking for the best AI Notetaker? Check out my link to FathomAI and get a month of premium for free! https://fathom.video/invite/UT2ZaQ